"Hamas easily identified Israel's weakness in international public opinion, and worked to refine and develop this approach through the development of a deadly and cynical 'victim doctrine.' One of the 'achievements' of Hamas during Operation Protective Edge was the significant implementation of 'the victim doctrine', the main concept of which is exposing civilians to Israel Defense Forces fire.
Hamas perfected the system when storing equipment in compounds of international aid organizations. They launched rockets toward Israel near a Red Cross center for dialysis and polio treatment and near an UNRWA school, knowing well that Israel would retaliate and, what's more mind boggling, clearly intending for civilians who took shelter in those facilities to be hurt. The resulting photos could then play well on international media and the world stage - an integral element of the 'victim doctrine...'"